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Thank you for supporting your not-for-profit MBAResearch center! Every dollar you spend here will contribute to the growth and development of business and marketing education. By law, all of our "profit" must be used to support the mission of helping you help students.

SPECIAL PURCHASE: Don't miss the great pricing on the already-popular High School Portfolio book in the featured items below.

And, search for "A-Game" to see the new A-Game! materials for helping students transition into the work world.

Featured Items

	MBA Learning Center (1.0): Master License Online learning and complete teacher access to our LAP modules.
	End of Program Exams Information Give your students the chance to prove they've learned key skills in your program. Pick the one that best meets your needs: Entrepreneurship, Management, or Marketing.
	Course Guide: Marketing Principles (Revised) Rigorous yearlong marketing course that addresses marketing concepts identified in the National Standards for Marketing Education and the National Career Cluster Initiative for Marketing.
	Creating Your High School Portfolio, 3rd Edition Special purchase: Save 25% while supplies last! This workbook gives students guidance for planning and documenting their educations and futures. Great end-of-the-year project.
	In Search of a College Major and Career Direction Navigating through college major and career decisions can be both exciting and confusing to young people. In Search of a College Major and Career Direction guides teens and young adults through the important process of exploring options and identifying preferences.
	Money Tracks (Nature of Budgets) -- Complete LAP Budgets are a fact of life in business, yet many people know little about them. Use Money Tracks to teach your students the importance of budgets, their uses and types, and characteristics of effective budgets.
	What's the Motive? (Buying Motives) -- Complete LAP What do your students know about buying motives? Can they identify types of buying motives? Explain the impact of buying motives on customer purchase decisions? Demonstrate how to determine a customer�s buying motives? If not, then this LAP is for you.
	Work the Big Six (Marketing Functions) -- Complete LAP Want to introduce your students to the six marketing functions�product/service management, marketing-information management, pricing, channel management, promotion, and selling�and each one�s importance? If so, this LAP is for you!

Printable Catalog

Click Here for the 2011 - 2012 PDF Catalog